What This Solopreneur Learned from Martha Stewart

martha stewart w poncho.jpgWhat This Solopreneur Learned from Martha Stewart

As a solopreneur and as coach to an increasing number of fellow solopreneurs, I’m always on the lookout for good advice on keeping focused and effective. I’ve learned the hard way that only laser-like focus gets results. And that means making difficult strategic choices about tip-top priorities. As Stephen R. Covey wrote in The 8th Habit:

To achieve results with excellence, you must focus on a few wildly important goals and set aside the merely important. Since human beings are wired to do only one thing at a time with excellence (or at best just a few), we must learn to narrow our focus. The reality is, far too many of us try to do far too many things. Like an air traffic controller, we need to learn to land one plane at a time–to do fewer things with excellence rather than many with mediocrity (p. 283).

Here’s an even more complete framework I found in The Martha Rules by Martha Stewart. She understands the full complexity of what the solopreneur is facing. We don’t have to just focus; we also have to look wide and far. Here’s how Martha describes her triple-technique for entrepreneurial clarity:

First, you need a microscope to focus on the fine details. Second, you need a wide-angle lens to evaluate the environment (market, competitors, social/political trends, etc.). Third, you need a telescope to keep your eyes on the long-term prize down the road and the strategic plan that will get you there.

PS–I’m starting a new coaching group for women solopreneurs. “Flying Solo” will meet on the first Thursday of each month in my home. It’s an intimate circle of enterprising women who are determined to succeed. We’ll share wisdom about strategy, planning, productivity, and more. Click here for details.

0 Responses to What This Solopreneur Learned from Martha Stewart

  1. George Russell August 19, 2010 at 11:13 am #

    I’m all about the telescope. As a result, I’m always tripping over the path because I have my eye on the horizon. I’ve had to learn the microscope as a second language, and to set aside a lot of time for the wide angle lens because i get overwhelmed and resistant in the face of things that don’t interest me like internet research and networking. I’m not all the way there, but after ten years, it’s gotten better, mostly through failure, mistakes and the ever-popular “Daly Do-over”. This way of seeing entepreneurship is very helpful for me! Thanks, Coach!

  2. Ann Daly August 19, 2010 at 11:16 am #

    George, thanks for sharing your experience. This is a great model for analyzing our solopreneurial strengths and weaknesses, isn’t it?