June 2011 Archives

photo-michele-heyman.jpgI hadn't seen Michele Heyman in a while. She had attended one of my mini-retreats a while back, and every so often we'd catch up at professional events. Last time, when we met up at a Texas Women in Business luncheon, she handed me a new business card. Michele had quit her old company to hang out her own shingle as a certified public accountant and business advisor.

Another one over the fence!

Truth be told, Michele had begun to prepare herself for this Do-Over! a long time ago, when she began to look ahead, and think about how she could advance her career. Michele understood the secret to career advancement: It's not just about your domain expertise. It's about your career development skills.

Here's Michele's winning formula for advancing your career, whether you're an employee or an entrepreneur:

1.  It always comes down to relationships. Pick up the phone and call the client, instead of falling back on email.

2.  Cultivate your personal brand. Make sure you're networking effectively, and volunteer for speaking engagements. That's how you can position yourself as an expert in the field, not just a "hard worker."

3.  Etiquette is a lost art. Find it, and use it.

4.  Bump up your communication skills. "Long ago I figured out that, even though accounting is all about numbers, if I wanted to advance in my career, I had to write well and improve my command of vocabulary."

5. Think about the kind of leader you want to be. "I was inspired by a workshop I took on 'servant leadership.'"

6. Take personal accountability. If you make a mistake, as we all do, take responsibility and solve the problem swiftly and in person. You'll end up deepening that relationship.

Advancing your career is like planting a tree. The best time to begin: yesterday.



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colleen debaiseI went to the Wall Street Journal's "How I Built It" roadshow here in Austin last week. I love any event that's about sharing lessons learned! I'd much rather steal a great idea than have to reinvent it myself.

Hosted by Colleen DeBaise, the Journal's Small Business Editor and author of The Wall Street Journal Complete Small Business Guidebook, the conversation turned to one of my favorite topics: how to do nothing productively.

Mark Rampolla, founder & CEO of ZICO coconut water, recalled being inspired by the question his father asked him when he was developing his new company: "What are you doing to think about the business?" Rampolla's father was a professor and researcher who devoted one day a week to analytical and creative thinking. To this day, Rampolla devotes one half-day every two weeks to his "thought time." "I schedule time at a library or cafe and tell the office I'm unavailable. I set out a pad of paper to doodle, write, and think."

Tim O'Shaughnessy, co-founder & CEO of LivingSocial.com, takes walks. "When I have a significant decision to make, I leave the office and start walking. If it's the weekend, my wife has no idea when I'll return. It could be a half hour or six hours."

O'Shaughnessy reminds us all--entrepreneurs or not--"it's important to have time to yourself."


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graduationIn case you missed my Op-Ed essay in Tuesday's Austin American-Statesman, here's a re-run:

After the college graduation ceremonies and celebrations are over, and the photos have been uploaded to Facebook, there comes the inevitable moment of truth. Do I have a job? It's a tough enough job market for any new grad, but for women the prospects are even more disheartening. New female college grads are earning 17% less than their male counterparts, according to a new report by the National Association of Colleges and Employers (NACE).

A woman graduating with a bachelor's degree last year earned a median starting salary of $36,451. For a man, it was $44,159.

When you calculate a lifetime of percentage raises and compound interest, that nearly $8,000 difference is staggering.

As demoralizing as the findings of "Gender and College Recruiting" may be for this year's female grads, its implications for future generations of women in the workplace are downright alarming. NACE's analysis, which painstakingly isolates a systematic gender effect by taking into account the differential salary levels among majors and then comparing salaries within the same major, gives lie to the conventional wisdom that paycheck parity will somehow materialize for women with the mere passage of time.

It's common knowledge that women as a group face a substantial wage gap in this country, and that the disparity has stabilized in recent years. As of last year, the median wage of women was 76.5% of the male median compensation, according to the Bureau of Labor Statistics. The question is, has the wage gap turned from common knowledge into an accepted practice?

The wage gap has been largely explained away as the result of two primary factors besides gender.


First, there's history. It was assumed that much of the gap was due to the long-term compounded disparity caused by historical pay inequities of older women. It was also assumed that, once this generation left the workforce, the gap would narrow, if not disappear.

Second, there are the choices women make. The wage gap was attributed partially to women's choices to enter low-paying fields. (But why, we then need to ask, are women-dominated fields systematically underpaid?) And it was partially attributed to women's choices (the "mommy penalty") to off-ramp from the workplace to address family needs, thus forgoing career and salary advancement.

The NACE report lays to rest these explanatory excuses for good. New college grads have no salary history. And they haven't off-ramped. The study convincingly demonstrates a systematic gender pay differential by: 1) taking into account the gender and salary differentials between high-paying career-oriented majors such as engineering and business and lesser-paying academically-oriented majors, and 2) comparing men's and women's salaries within the same major.

The result? With few exceptions, men out-earn women across the board. What are we left with? The discomfiting reality that the workplace is not a level playing field. Right out of the chute, women are deemed less valuable than men. Seventeen percent less valuable. The wage gap is but another expression of how systematically and asymmetrically our culture insists on regulating gender status. By default, power, privilege, and money still accrue to the man in the room.


Without intervention at all levels, wage discrimination is unlikely to change, and we will render women less able to support their families (including unemployed partners)--or themselves in retirement. We need legislation such as the Paycheck Fairness Act to establish the legal parameters. Employers need to give more than lip service to diversity and inclusion programs.

In a bizarre twist, the NACE report found that, in 2009, when 57% of the new grad hiring base was female, 34% of hires recruited by firms with a diversity effort were women, while 41% of hires recruited by firms without any diversity effort were women.

Parents, educators, and mentors need to alert young women to the workplace discrimination they will face and the career strategies they will need to master. So, in case you're still in search of the perfect gift for your favorite female grad, I'll recommend a book. Give her a copy of Ask for It: How Women Can Use the Power of Negotiation to Get What They Really Want, by Linda Babcock and Sara Laschever.



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