What an honor to be featured in the January issue of Austin Woman Magazine! Journalist and women’s studies graduate student Carrie Gavit did a terrific job explaining the coaching process:
Have you stumbled upon a crossroads in life? Are you unsure of what comes next, what changes you need to make to reach your goals or how to handle a transition, personally or professionally? Prior to becoming a life coach, Ann Daly asked herself these questions when she reached her own crossroads in life.
Daly began her career working in the field of journalism before heading to graduate school at New York University to become a professor. Eventually, she joined the faculty at The University of Texas at Austin as a women’s studies professor.
“I loved working one-on-one with graduate students. Certainly, coaching is a form of advising and teaching,” Daly says.
“I help women get clear about what they want and how to get it,”
However, life coaching was not the simple, clear-cut answer to her career transition. In 2005, when Daly decided to assist her first client, life coaching was a relatively new field.
“It was a new thing. I had dinner with friends of my husband, and that’s how I heard about a coach coming to help with a business. I grilled her on what a coach was. Then I made the connections through my education background and used my teaching skills to being work as a coach,” Daly says.
Daly quickly realized how interconnected all her career paths in life were. Each acted as a foundation or building block to reach her next career goal, eventually leading her down the path toward life coaching.
“There is a red thread through journalism, teaching and coaching. I learned clarity, how to gather information and how to communicate in a way that everyone understands through journalism. This was a great beginning skill set for anything. My writing was always clear in academia, too. When I started coaching people, they would tell me, ‘I’m sorting things out. Everything was a mess, but now I’m getting clarity,'” Daly says.
Now, after providing nearly 10 years of life coaching, Daly assists clients locally, nationally and internationally. More specifically, she sees women.
“I gave my first speech on women’s issues in high school. It has been my commitment to take all that feminist theory and research [from academia] and use it in the real work with real women,” Daly says.
“Self-insight is the first step to power.”
By choosing this specialty, Daly is able to focus solely on catering to her set of clients.
“I think it’s advantageous to choose a coach who has developed a depth of knowledge or specialty over the years. You’ll directly benefit from that added expertise,” Daly says.
In order to act most beneficially as a life coach, Daly created her own method for coaching. From a manifesto, to two blogs, a newsletter and her personally creating coaching starter kit, Daly wants clients to understand who she is, what they are searching for and how her coaching works prior to beginning the coaching process.
“I created the kit. It’s a series of interactive quizzes, questionnaires and exercises that help women consider more deeply the coaching process and to get to know me and my approach a little better. It’s a great way for me to connect with potential clients who may still be a little too shy. Coaching needs to be a safe, comfortable space in order to be effective,” Daly says.
Daly offers three forms of coaching. Personal coaching may be related to a client switching careers, generally starting over or looking for what is meaningful. Career coaching deals with developing a set of skills, learning how to keep your carer moving forward or managing your talent. Executive coaching is for women who are advanced in their careers.
Once clients have made the decision to pursue a specific form of coaching with Daly, they begin their sessions. While some coaches meet in person or communicate via the internet, Daly’s coaching is all conducted on the phone. She believes this enhances privacy and focus while cutting back on costs for both the client and coach. Clients are asked to commit to weekly sessions for a minimum of eight weeks.
“An effective coaching process needs to get started with a period of intensity that builds momentum. After eight weeks, we see where we are. My coaching is client-centered, so clients decide how they want to proceed from there. It’s all about what the individual client needs,” Daly says.
In addition to Daly coaching clients in meetings, her blogs and newsletter offer women another way to get insight, advice or answers without necessarily joining her client base. Daly’s blogs can be found on AnnDaly.com and WomenAdvance.com.
“Each channel is a way to share coaching reminders, profiles of women and tips/tactics,” Daly says. “I have fun, channeling ideas and stories from coaching into the blogs and newsletter. It’s a way I can spread my ideas to women beyond my client base.”
At the end of the day, whether through direct coaching or her other outlets, Daly knows she wants to help women.
“I help women get clear about what they want and how to get it,” she says. “Clients want to walk away with a clear goal, an actionable plan and an effective set of strategies to work the plan. I don’t tell people what to do. I listen and ask questions so they can dig deeper, think broader, and gain insight past their blind spots. Self-insight is the first step to power.”
(Am I the right coach for you? Email me to find out.)