ELETTER: WOMEN, CLARITY & POWER

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Creating the Work You Love

In case you missed BookWisdom@Work, here's a recap of what extraordinary entrepreneur Sylvia Acevedo, founder of Austin-based CommuniCard LLC, shared about creating the work she loves:

Know thyself
Sylvia started by "doing the work" to tap into her passion, so that she could make purposeful choices and create her own unique life. She tried everything from salsa dancing to fast cars.
Ask yourself: What energizes me? What depletes me?

Remain open
The idea for CommuniCard was sparked when Sylvia's neighbor asked her to provide translation for Spanish-speaking workers.
Ask yourself: How can I be more attentive to opportunity?

Calculate risk
Sylvia spent a lot of time road-testing her new product idea, in order to mitigate the downside -- and the fear.
Ask yourself: Have I done my due diligence?

Embrace mistakes
They're inevitable, Sylvia reminds us, and they're necessary steps along the path to success.
Ask yourself: What have I learned from my mis-steps?

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